Search Engine Optimization

By Justin Horth
First published 13 Oct 2003
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Hi,

Doesn't time fly when you're having fun?!

I'll let you in a little secret, time stands still for no
man!! Especially when he's got an ezine to publish, websites
to build, is moving to the US in 4 weeks time, and doesn't
exercise enough!!

Enough already.

How about optimizing your website for a search engine?
Do you know enough about that?

The best advice I've ever read came from Sumantra Roy.
He publishes a nice 5 part email course that is really
worth reading. The first time I read it, I couldn't wait
for the next part to arrive in my inbox.
http://www.acewebhits.com/1stsearch.htm

The basic idea is to make sure you optimize each page
for a specific keyword phrase that is likely to be
typed into a search engine, but to make sure it's not
a phrase that is too popular and not give your site
a chance at getting listed.

Then you will put that phrase in you html <title> tags
and in the <h1> tag and then again mention the phrase
as much as contextually possible throughout the page.

You can also think about naming the page as <yourphrase.html>
and even create it in a directory of your website
called <yourphrase>.

Here's an example:
I recently joined a program called morehitsmoreincome, and
decided to quickly put together a mini-sales page for it.

All I did to get the text was basically copy and paste a
bit of it from the main site itself, the faqs etc. then I
made sure I named it as moreitsmoreincome.html

http://www.acewebhits.com/mhmi/morehitsmoreincome.html

The site is listed in Google if you type in
'morehitsmoreincome'

My first 4 keyword are:
morehitsmoreincome,more hits more income,
business opportunity leads,profit leads.

I could probably have used a better keyword for this
site actually, as you can imagine not a lot of people
will be typing that keyword into a search engine, but
you get the idea. I've used this same idea for several
other affiliate programs and have had some really good
results so far!!

There are all sorts of interesting things about
keywords that you find out about, for instance,
in the meta tag keywords you
don't need a space after a comma, and you should
only repeat your main keyword a maximum of 5
times.....isn't that interesting?

There are many more 'tweaks' to optimize your page
for the engines like apparently Yahoo
like you to have a contact address on the page. <alt>
tag descriptions in images, and page lay out....

If you want an in depth email course that will
teach you the very best way to optimize your site
and give you some fr.ee tools to help with your keywords,
I recommend Sumantra Roy:

http://www.acewebhits.com/1stsearch.htm

You'll see a little subscribe box on the
right of the page which will start the 5
part email course.

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Justin Horth is the publisher of "AcewebZine, Internet
and Network Marketing Newlsetter" He has helped many
individuals succeed online. Visit his site to find out
how you can get a free consultation.
http://www.acewebhits.com or mailto:justin@acewebhits.com
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