Attention grabbing web design will kill your sale!

In the of-line marketing world it is all about trying to
get the attention of the potential consumer to a commercial
message.
The primary goal is to get noticed by the public.

It doesn't matter if it is for radio, TV, magazines,
newspapers or posters.
It all comes down to getting noticed.

On the Web this doesn't work!
The reason for this is that on the web, the net surfer is
actively searching and looking for information from this
gigantic data repository and database that we call the
Internet.

They are scanning and reading text on web sites and they
are mostly blind to graphics and pictures.

In the of-line world the potential target is mostly passive
and experience ads in a state of relaxation among other
stimulations. Here you must scream out your message to
market your product or service.

Of-line people are passive!
On the Web people are active!

What does this mean for your web site?

For one thing, when anyone visits your web site, you at
that moment already have their full attention. So, there is
no need to get visual attention to attract your visitors.
They are on your site, already!

But, you normally have their full attention only until they
have decided if your site is what they are looking for or
not.
If your site is not what they are looking for or they don't
understand that your site is what they are looking for they
quickly leave your site, never to return.

The time between they arrive at your site and decide to
stay or leave is very short.
Normally around 10 seconds!

If you use flash or large graphics, which take to long to
load, most people leave without figuring out what your site
is about. The attention span on the Net is short!

The web surfers don't look at graphic so much as they are
reading the information you present.

When they arrive you need to keep their attention and
inform them about what your site is all about and describe
its benefits.

You need to keep their attention, but not by an attention
grabbing web design!
Instead, use attention grabbing text!
The most important attention grabbing text is the headline!
The headline will break it or make it!

Does this mean that the web design can look sloppy or
amateurish?
No!
It just means that the design of a site should not be made
with extensive graphics or flash presentation. This will
just confuse and take to long time to download.
If you make a clean and easy navigational web site you are
much better off!

Yet, what one see on the Internet is to often sites with
advanced web design that to often leave you asking what its
all about and what its creators are thinking!

If website owners and webmasters concentrated much more of
their effort on text information and less on design they
would see much better response from their potential
customers.

There is no need to hire a web designer and pay them
several 1000 of dollars to make a site attractive and to
make it commercially viable.
In most cases this is contra-productive.

The web designer often will kill your sale by creating
attention grabbing web design.
Instead, put your effort on the text information on your
site!

----------------------------------------------------
Per Strandberg is a software designer and web site maker!
He has a web site which offer data backup information
at http://www.data-backup-and-storage.com
==> Visit his site with web traffic generating tips
at http://www.catch-traffic.com